Portfolio
Apple News: Vision Pro Concept
Apple News, spatial.
A speculative editorial experience designed to make spatial computing feel useful, intuitive, and human for older audiences.
- Year
- 2025
- Client
- Apple (speculative)
- Duration
- 4 weeks
- Discipline
- Experience Design
The brief: increase adoption of Apple’s Vision Pro among an older demographic, many of whom were hesitant to engage with immersive technology and unsure of the headset’s relevance to their daily lives.
- Creative Director
- Patrick Chuka
- Web Design
- Patrick Chuka, Tayo Gbemi
- Strategy & Research
- Tina Lawson, Sarah Smith
- Campaign Development
- Layol Haw, Bridget Timson, Olly Richardson
- Data & Insights
- David Powell
