Portfolio
Nike × Chuka: Liberté en Mouvement
Liberté en mouvement.
A speculative campaign celebrating youth, freedom, and the raw joy of movement across French-speaking Africa.
- Year
- 2025
- Client
- Nike (speculative)
- Duration
- 4 weeks
- Discipline
- Brand Campaign Concept
“Liberté en Mouvement” (Freedom in Motion) is a bold celebration of youth, movement, and the raw joy of sport in francophone Africa: a monochrome base with subtle, under-saturated pops of color, vibrant but timeless.
Football in the streets of Dakar, basketball courts in Abidjan, running through the roads of Kinshasa: motion as a language of freedom.
The goal: build brand presence in French-speaking Africa while supporting regional charities that foster sports development. Not selling a product, but cultivating solidarity through sport.
