The Challenge
To increase adoption of Apple’s Vision Pro among an older demographic, many of whom were hesitant to engage with new immersive technologies and uncertain of the headset’s relevance to their daily lives.
Team Credits
Creative Director: Patrick Chuka
Web Designers: Patrick Chuka, Tayo Gbemi
Strategy & Research: Tina Lawson, Sarah Smith
Campaign Development: Layol Haw, Bridget Timson, Olly Richardson
Data Analysis & Insights: David Powell
Approach
We led a data-driven marketing campaign centered around the most used and loved feature among the target demographic: Apple News.
Rather than pushing the Vision Pro as just a high-tech gadget, we reframed it as a natural extension of something users already trust—turning their favorite daily ritual into a dynamic, immersive experience.
Our strategy focused on converting existing Apple News readers into early adopters of Vision Pro by showing them how their everyday consumption of news, articles, and magazines could be elevated with richer visuals, spatial audio, and immersive environments that felt both innovative and familiar.
About the Brand
Apple is a global leader in technology and innovation, with a long-standing mission to create products that blend design and functionality in ways that empower people to experience life in more meaningful ways. The Vision Pro is Apple’s first spatial computer, designed to transform how we connect, consume, and create in both work and personal environments.
Approved Web Mockups created in Figma:
“With so many possible angles to bring Vision Pro to market, Chuka’s idea to build a campaign around an already beloved Apple product—Apple News—was genius.
The concept gave us a grounded, human way to introduce cutting-edge technology, and we’ve seen a significant uptick in interest among the exact demographic we hoped to reach.
News has never felt more alive.
Thank you, Chuka and team.”
– Bryan Gustav, Apple
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